Lutten's Bold Decision: Between Opportunity and Threat
Haebom
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By making its services completely free, Rutten has made a commitment to provide all users with the infinite possibilities of AI. However, this decision may face concerns about financial stability and the threat of competing products such as OpenAI’s GPTs.
Luton's free-to-use service increases accessibility to AI technology for the general public, giving more people the opportunity to focus on creative work. This is a strategic move that secures a wider user base while providing additional benefits to existing Plus plan users. However, there is a question about how this strategy will ensure long-term financial stability. Switching to free-to-use without a clear revenue model could entail the risk of capital exhaustion and service quality degradation.
Meanwhile, the introduction of new products such as OpenAI’s GPTs poses a direct competitive threat to Rutton. The advanced capabilities and widely acknowledged efficiency of GPTs are likely to give them an edge in the market, which poses additional challenges to Rutton in attracting and retaining users.
Rutton's strategic decision is a positive step toward popularizing AI technology and enabling everyone to benefit from it. However, this decision must take into account two important factors: financial stability and competitive conditions. Rutton will need to develop a sustainable revenue model while meeting user needs, and devise creative strategies to gain an edge over the competition. If Rutton can overcome these challenges, it will be able to play a leading role in the AI era.
Luton has created a user community with Circle.so. Anyone who is interested is encouraged to join.
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