The Secret to Small Teams Grow Big: 35 People, 50 Million Users, $50 Million in Annual Revenue
Someone once said, "You do planning, development, and marketing. What on earth are you?" What is your specialty? To this question, I actually don't know. I just did everything I could. I just answered, "We're doing everything we can to make it work." Originally, GTM (Go-To-Market) refers to the entire process of launching a product or service to the market and making it successfully adopted by customers. The GTM manager in charge of this is in charge of everything from the product development stage to actually reaching the hands of customers. The Secret to Small Teams Growing Big While working at Kakao Brain and Nexon Korea, I definitely worked on great projects and had great colleagues, but I couldn't shake the feeling that something was lacking. In fact, I had a lot of concerns. Above all, while talking about the word 'growth', I couldn't really feel the actual growth of the product. Is what I'm making really providing value to my customers? Am I creating meaningful growth in my career? I don't like terms like growth/newbie/hexagon in the first place. Real Growth Experiences Learned from Notion Then, working with Notion completely changed my perspective. I learned how to build a product that has tens of millions of users globally, how to increase monthly recurring revenue (MRR), and how to create maximum efficiency with a small team. Notion wasn't just a company with a lot of people. It had clear values, a well-polished product, and users who believed in it. Through this experience, I realized the most important thing in my career. "Rather than focusing on large organizations, we need to focus on the relationship between products and users." Why I joined Gamma, and the results With this realization, I joined Gamma. And in two years, we achieved $50 million in ARR and have been profitable for 15 consecutive months. Gamma is a small but mighty team, and I am now a senior GTM (Go-To-Market) manager. It was an incredible growth, reaching 50 million users and $50 million in annual revenue (ARR) with just 35 people. Behind Gamma’s rapid growth were the following key strategies. I was promoted from the previous GTM Manager to Senior GTM Strategy Manager . The method we use when we attack a market is simple: set principles and stick to them. Let me share a few. 1. User-centric pricing strategy (Van Westendorp) We never guess when it comes to pricing. Gamma used the Van Westendorp Methodology to figure out exactly what users were “ready to pay” and set their prices accordingly. This created a solid revenue structure from the beginning and allowed them to maintain steady growth without changing their prices once for the next two years. Price is a signal to the customer. Accurate pricing creates trust between the product and the user. 2. Maximum growth with minimum manpower Gamma creates AI-based presentation tools that sell and market themselves. Our go-to-market strategy was simple:
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