English
Share
Sign In
Hawthorne Effect
Definition
The Hawthorne Effect refers to the phenomenon in which users change their behavior when they know they are being observed. This phenomenon is one of the important variables to consider when observing user behavior in research or testing.
Explanation
The Hawthorne Effect has the following characteristics:
Changes in behavior: When people know they are being observed, they usually try to behave more carefully or in a desired way. This can cause the results of a study or test to differ from real-world situations.
Consider the research design: When conducting research or user testing, you should consider the Hawthorne Effect when setting up experimental conditions and determining observation methods. You can minimize the presence of the observer or give the subject the impression that no observation is taking place.
Avoiding Distortion of Results: It is important to design studies or user tests and interpret the results considering the Hawthorne Effect. This will help you understand real user behavior more accurately and make effective designs or improvements.
The Hawthorne Effect is one of the important factors to consider in research or user experience studies to avoid data distortion and obtain more accurate results.
Importance
The Hawthorne Effect is one of the important factors to consider in user research or experiments. When users know that they are being observed, their behavior changes, which can distort the results of the study. If this is not taken into account, the results of the study or user test may be inaccurate.