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Hick's Law
Definition
Hick's Law is the principle that the more choices you have, the longer it takes to make a decision. In other words, the more options you have to choose from, the longer it takes to make a decision.
Explanation
This principle plays a vital role in improving the user experience. If you give users too many choices, they may spend more time making decisions due to the burden of choice, or they may not take action at all. Therefore, designers and planners should optimize the number and complexity of choices when designing user interfaces (UI) or user experiences (UX). This allows users to perform desired tasks faster and provides a better experience.
Importance
Hick's Law is one of the most important principles in UX/UI design. By understanding and applying it, you can provide an efficient and pleasant environment for users. For example, you can optimize choices by keeping the menu structure of a website or app simple or by emphasizing important functions.
Hick's Law: Making the choice easier for users
