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Attentional Bias
Definition
Attentional Bias refers to the tendency of users' thoughts to influence what they pay attention to. In other words, it indicates that the information or elements that users pay attention to have a significant impact on their attention or judgment.
Explanation
Attentional Bias is one of the most important elements in design. For example, urgent notifications or important functions can be highlighted with eye-catching colors or animations to grab the user's attention. Also, important content on a website or app can be displayed visually to make it easy for users to recognize and access.
Importance
Understanding and leveraging Attentional Bias can go a long way toward improving user experience. Designers and planners should focus on design elements based on what users are paying attention to, and on highlighting important information and features.
