Meta has unveiled AI Sandbox, a “testing playground” for advertisers to try out new generative AI-powered ad tools, aims to help advertisers build ads efficiently and improve campaign results.   Furthermore, Meta will improve Meta Advantage, its portfolio of automation products that use AI to help optimise campaign results and personalise ads, aims to give advertisers more flexibility in the creativity they use and help them measure what’s working.

Google announced that it's launching Product Studio, which is a new tool that lets merchants create product imagery using generative AI.