When the godfather of the music industry tries to deal with artificial intelligence
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Lucian Grainge is the CEO of Universal Music Group. In fact, you might not know this if I say it like this, but he is a giant in the music industry that accounts for 30% of the global music market. As a simple example, more than half of the top 20 most streamed artists on Spotify are signed to UMG. He is a key figure in the music industry who has enormous copyrights, publishing capabilities, and even a production studio.
Recently, Lucian Grainge has spoken out about AI and the music industry. Just as the rebirth of existing music through AI and impossible collaborations are hot topics in Korea, similar stories have been coming out overseas. And it is true that there has been a negative atmosphere due to the recent writers' strike. (Of course, from the copyright holder's perspective...)
Grange expressed his positive view on the potential changes that artificial intelligence (AI) technology could bring to the music industry. In an interview, he predicted the future of the music industry through images, texts, and music generated by AI, and expressed his willingness to actively embrace it, saying that he is excited about the impact that this technology will have on the music industry.
Recently, in the US, a fake duet song called 'Heart on My Sleeve' was created by cloning the voices of Drake and The Weeknd using artificial intelligence, and it became a hot topic. This technology provides new opportunities to the music industry, but also brings challenges such as copyright issues. Grainge is not afraid of this change, but is showing a cautious approach.
Actually, there have been many AI Covers, but now that a new song has been released, I have many thoughts. I think there will be more development in style and genre. Personally, I think producers I know enjoy this kind of thing, and performers and singers feel a sense of crisis, and listeners are confused, but not so negatively.
What do you think about new songs or covers created by AI? If you have any recommendations for AI-related songs that you have heard recently, please share them with us.
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