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The DSA's Blind Spot: Algorithmic Audit of Advertising and Minor Profiling on TikTok

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์ €์ž

Sara Solarova, Matej Mosnar, Matus Tibensky, Jan Jakubcik, Adrian Bindas, Simon Liska, Filip Hossner, Matu\v{s} Mesar\v{c}ik, Ivan Srba

๐Ÿ’ก ๊ฐœ์š”

๋ณธ ์—ฐ๊ตฌ๋Š” TikTok์—์„œ ๊ด‘๊ณ ์™€ ๋ฏธ์„ฑ๋…„์ž ํ”„๋กœํŒŒ์ผ๋ง์— ๋Œ€ํ•œ ์•Œ๊ณ ๋ฆฌ์ฆ˜ ๊ฐ์‚ฌ๋ฅผ ํ†ตํ•ด EU ๋””์ง€ํ„ธ ์„œ๋น„์Šค๋ฒ•(DSA) ์ œ28์กฐ(2ํ•ญ)์˜ ํ—ˆ์ ์„ ๋ฐํž™๋‹ˆ๋‹ค. DSA๋Š” ๋ฏธ์„ฑ๋…„์ž์— ๋Œ€ํ•œ ํ”„๋กœํŒŒ์ผ๋ง ๊ธฐ๋ฐ˜ ๊ด‘๊ณ ๋ฅผ ๊ธˆ์ง€ํ•˜์ง€๋งŒ, "๊ด‘๊ณ "์˜ ํ˜‘์†Œํ•œ ์ •์˜๋กœ ์ธํ•ด ์ธํ”Œ๋ฃจ์–ธ์„œ ๋งˆ์ผ€ํŒ…๊ณผ ๊ฐ™์€ ์ƒ์—…์  ๋ชฉ์ ์˜ ์ฝ˜ํ…์ธ ๊ฐ€ ๊ทœ์ œ์—์„œ ๋ฒ—์–ด๋‚ฉ๋‹ˆ๋‹ค. ์—ฐ๊ตฌ ๊ฒฐ๊ณผ, TikTok์€ ๊ณต์‹ ๊ด‘๊ณ ์—์„œ๋Š” ๋ฏธ์„ฑ๋…„์ž๋ฅผ ๋ณดํ˜ธํ•˜์ง€๋งŒ, ๊ณต๊ฐœ ๋ฐ ๋ฏธ๊ณต๊ฐœ ๊ด‘๊ณ  ๋ชจ๋‘์—์„œ ๋ฏธ์„ฑ๋…„์ž์— ๋Œ€ํ•œ ๊ฐ•๋ ฅํ•œ ํ”„๋กœํŒŒ์ผ๋ง์ด ์ด๋ฃจ์–ด์ง€๊ณ  ์žˆ์œผ๋ฉฐ, ํŠนํžˆ ๋ฏธ๊ณต๊ฐœ ์ƒ์—… ์ฝ˜ํ…์ธ ์—์„œ ์ด๋Ÿฌํ•œ ๊ฒฝํ–ฅ์ด ๋‘๋“œ๋Ÿฌ์ง์„ ํ™•์ธํ–ˆ์Šต๋‹ˆ๋‹ค.

๐Ÿ”‘ ์‹œ์‚ฌ์  ๋ฐ ํ•œ๊ณ„

โ€ข
DSA ์ œ28์กฐ(2ํ•ญ)์˜ "๊ด‘๊ณ " ์ •์˜๋ฅผ ์ธํ”Œ๋ฃจ์–ธ์„œ ๋งˆ์ผ€ํŒ… ๋ฐ ๊ธฐํƒ€ ์ƒ์—…์ ์œผ๋กœ ๊ธฐ๋Šฅํ•˜๋Š” ์ฝ˜ํ…์ธ ๊นŒ์ง€ ํ™•์žฅํ•˜์—ฌ ๋ฏธ์„ฑ๋…„์ž๋ฅผ ์‹ค์งˆ์ ์œผ๋กœ ๋ณดํ˜ธํ•ด์•ผ ํ•  ํ•„์š”์„ฑ์ด ์ œ๊ธฐ๋ฉ๋‹ˆ๋‹ค.
โ€ข
TikTok์€ ๊ณต์‹ ๊ด‘๊ณ  ๊ทœ์ œ๋Š” ์ค€์ˆ˜ํ•˜๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ๋ณด์ด์ง€๋งŒ, ๋ฏธ์„ฑ๋…„์ž๋ฅผ ๋Œ€์ƒ์œผ๋กœ ํ•˜๋Š” ์ƒ์—…์  ์ฝ˜ํ…์ธ ์— ๋Œ€ํ•œ ๊ฐœ์ธํ™”๋œ ์ œ๊ณต ๋ฐ ํ”„๋กœํŒŒ์ผ๋ง์„ ํ†ตํ•ด ๊ทœ์ œ์˜ ํ—ˆ์ ์„ ์ด์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
โ€ข
์—ฐ๊ตฌ๋Š” TikTok์— ์ดˆ์ ์„ ๋งž์ถ”๊ณ  ์žˆ์œผ๋ฉฐ, ๋‹ค๋ฅธ ํ”Œ๋žซํผ์œผ๋กœ์˜ ํ™•์žฅ ๊ฐ€๋Šฅ์„ฑ ๋ฐ ๋ณด๋‹ค ์ •๊ตํ•œ ํ”„๋กœํŒŒ์ผ๋ง ๊ธฐ๋ฒ•์— ๋Œ€ํ•œ ๋ถ„์„์ด ํ–ฅํ›„ ๊ณผ์ œ๋กœ ๋‚จ์Šต๋‹ˆ๋‹ค.
๐Ÿ‘
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