When planning a service, we need to consider many important factors to improve the lives of users and successfully establish ourselves in the market. This is a summary of a recent meeting where we talked about service planning and UI design. Personally, I wish the domestic job classification system would change, just like how they are called overseas. Product Owner or Product Manager is the general manager who is truly responsible for the product, Project Manager is in charge of the entire project that the product belongs to, and I think that the planner essentially does design and draws the screen or leaves the design area to the UI Graphic Designer, who is a true expert in that field. It seems strangely called upper-level planning or something, but Product Designer is the correct expression. I've digressed a bit, but the point is that everything will be happy if you leave it to the experts, as I always say .
(In fact, when we collaborate or talk with overseas companies, we don't usually use the term Planner, which means a planner. When it comes to Product Managers, we usually think of them as people in charge of specific features or functions. In some ways, it seems to be spreading because it is the closest term to a domestic planner. However, in Korea, the work done in the so-called planning department, such as drawing diagrams, wireframing, and designing in Figma... is work that planners can do in a broad sense... but I think it's actually ambiguous. Is it like asking a marketer to design marketing materials?
I am reposting the article that Jung Yunho shared on Facebook and LinkedIn. 👍
Google Toothbrush Test: How often is a service needed in the user's daily life? A service that is used every day can become deeply embedded in the user's life. For example, Baedal Minjok created a new market by making the existing food delivery service much easier to use. The more frequently a service is used, the more it becomes integrated into people's daily lives and plays an important role.
Google's toothbrush test is one of the criteria Google uses in its acquisition and product development processes. This test boils down to a simple question: "Will people use this product (service) twice a day, every day?" This criterion is used to determine how essential a product or service is to users and how valuable it is to be used frequently in their lives.
Habit and connection: If a service can be connected to a user’s existing habits or daily activities, it will be used more naturally. For example, automatically turning on Facebook or TikTok when feeling bored.
2.
Severity of the problem (Pain Level)
Problem Solving: Is the problem your service is trying to solve big enough that many people are experiencing it? For example, solving traffic congestion, healthcare, and learning platforms are all big problems that many people are experiencing.
Business implications: No matter how serious the problem is, if only a few people are experiencing it, it has little business value. Conversely, if a small problem is experienced by many people, the solution can have a large market value.
3.
Benefits / Incentives
Provide monetary benefits: Can you provide users with direct monetary benefits or cost savings through your service? For example, you can provide direct benefits to users through coupons, point accumulation, etc.
4.
Network Effect
Useful alone, but more valuable when used together: Can you create a structure where the value of the service increases as the number of users increases? For example, social networking services are an example of this. Each user creates content and interacts with it, increasing the value of the entire network.
5.
Feedback
Immediate Response and Learning: Does it provide immediate feedback on how your service is being used, allowing users to connect more deeply with your service? Like the Facebook “Like” button, when users receive positive feedback from your service, they are more likely to use it more often and become more loyal to your service.
By considering these factors closely during the planning and development process of your service, you can delve deeper into the lives of your users and increase your chances of success in the market. It is important to understand how each factor can contribute to the overall experience and success of your service, and design your service accordingly.
Subscribe to 'haebom'
📚 Welcome to Haebom's archives. --- I post articles related to IT 💻, economy 💰, and humanities 🎭. If you are curious about my thoughts, perspectives or interests, please subscribe. Would you like to be notified when new articles are posted? 🔔 Yes, that means subscribe. haebom@kakao.com
