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Aha! Moment (Aha! Moment)
Definition
An “Aha! Moment” is the moment when a user first recognizes the value of a product. This moment can form a positive perception of a product or service and drive long-term user engagement.
Explanation
"Aha! Moment" is one of the important concepts in user experience design. This moment can be the moment when the user first uses the product or discovers the core function of the product. This moment can provide positive emotions and satisfaction to the user and make them continue to use the product or service.
For example, in a music streaming service, the moment when a user searches for and listens to a song they want can be an “Aha! Moment.” Through the experience of easily finding and listening to the music they want, they quickly understand the value of the service, which leads them to continue using the service. Finding and reinforcing these moments can contribute to the success of a product or service.
Importance
"Aha! Moment" creates a high level of interest and affection for a product or service, which promotes brand loyalty and continued user engagement. When users experience an aha moment, they clearly understand the value of a product or service, which can motivate them to invest more time or use the product.
