English
Share
Sign In
Halo Effect
Definition
The Halo Effect refers to the tendency for people to judge other things based on their feelings about one characteristic. This is a phenomenon in which a specific positive or negative characteristic influences the overall evaluation of a product, brand, or individual.
Explanation
For example, if a website design looks very modern and professional, users are more likely to trust the website and perceive it positively. This positive perception can also influence the content of the website, the services it offers, or the products it offers. Based on this understanding, you can use it to design or market your brand or product.
Importance
The Halo Effect has a huge impact on brand image and product evaluation. If a brand has one positive characteristic, this positive image is likely to influence other aspects, resulting in an overall positive perception.
%3Amax_bytes(150000)%3Astrip_icc()%2F2795906-what-is-the-halo-effect-5ae866adc673350036f1657f.png)