English
Share
Sign In
IKEA Effect
Definition
The IKEA effect is the phenomenon whereby users value something more when they have partially created or participated in it. This is the concept that user effort and participation lead to a positive evaluation and value of the outcome.
Explanation
The IKEA Effect has been studied primarily in relation to furniture manufacturing and assembly. IKEA furniture requires customers to assemble themselves, which involves user effort and participation. As a result, users value and positively evaluate furniture they have assembled themselves. This phenomenon contributes to increasing the value of the product and creating loyal customers for IKEA.
For example, a meal that a user cooks himself may taste better than one he eats at a restaurant. Also, if a user fixes his own car or does a DIY project, he may feel more pride and attachment to the result.
Understanding and leveraging the IKEA Effect can help you improve your product design, marketing strategy, service delivery, and customer satisfaction.
Importance
The IKEA Effect plays an important role in increasing the value of a product or service and increasing customer loyalty. When users directly participate or make an effort to create something, positive emotions and emotional connections to the object are strengthened, which improves the user experience and increases satisfaction with the product or service.
