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Banner Blindness
Definition
Banner Blindness is a phenomenon in which users ignore advertisements or banners that they are repeatedly exposed to, indicating a gradual decline in attention to these visual elements.
Explanation
Banner Blindness is when important information or functions on a website or app are presented in the form of banners, which increases the likelihood that users will miss that information. Therefore, it is important to consider this phenomenon when developing a design strategy.
Importance
Banner Blindness occurs mainly on websites where advertisements are excessively displayed, and users tend to ignore the advertisements and focus their attention on important content. To overcome this phenomenon, the following design strategies are needed:
Show useful content: Get users' attention by providing useful information or features within your banner.
Visual variety: Reduce repetition by varying the design and position of your banners.
Interactive elements: Add interactive elements to your banner to motivate users to engage with your content.
Planning your design with banner blindness in mind can help ensure that users don't miss important information or features, and can improve the user experience.
