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Center-Stage Effect
Definition
The Centre-Stage Effect refers to the tendency for people to select the middle option in a set of items. That is, the option located in the middle tends to be noticed and preferred.
Explanation
For example, among the iPhone 8, 8 Plus, and __T44__, the 8 Plus is likely to be the most popular choice as the center option. This may indicate the Center-Stage Effect, where products positioned in the center tend to attract users’ attention and are chosen more than other options. This can be used to highlight and increase preference for specific products or services.
Importance
This effect can be important to consider when designing a product lineup or service package. Since the centrally located option receives attention, it can be used to highlight a specific product or service and to guide the user's choice behavior.
