This paper presents a novel approach to analyze strategic focus by tracking topics that emerge in corporate quarterly earnings reports. We note that existing topic modeling techniques have difficulty in dynamically capturing emerging topics and their relationships as industries change, and propose a large-scale language model (LLM) agent-based approach. The LLM agent extracts topics from documents, structures them into a hierarchical ontology, and establishes relationships between new and existing topics within the ontology. We use the extracted topics to infer firm-level insights and emerging trends over time, and evaluate the approach by measuring ontology consistency, topic evolution accuracy, and the ability to suggest new financial trends.