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“She was useful, but a bit too optimistic”: Augmenting Design with Interactive Virtual Personas

Created by
  • Haebom

Author

Paluck Deep, Monica Bharadhidasan, A. Baki Kocaballi

Interactive Virtual Personas (IVPs): LLM-Driven Conversational User Simulations for UX Design

Outline

This paper introduces Interactive Virtual Persona (IVP), a multimodal LLM-based interactive user simulation that overcomes the limitations of personas, widely used to understand and communicate user needs in human-centered design. IVP is a multimodal LLM-based interactive user simulation that allows designers to conduct real-time interviews, share ideas, and obtain feedback via a voice interface. A qualitative study was conducted with eight UX designers, who used an IVP named "Alice" to conduct three design activities: user research, idea generation, and prototype evaluation. The results demonstrate the potential of IVP to accelerate information gathering, propose design solutions, and provide rapid user feedback.

Takeaways, Limitations

Takeaways:
IVP can accelerate information gathering, idea generation, and prototype evaluation.
IVP can provide rapid user feedback.
IVP demonstrates the potential of the LLM in the design process.
Limitations:
There may be a bias issue with IVP.
IVP may give an overly positive answer.
It is difficult to ensure the authenticity of an IVP without input from actual stakeholders.
IVP cannot fully reproduce the nuances of human interaction.
IVP should be viewed as a complement to, not a replacement for, real user engagement.
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