English
Share
Sign In
Framing
Definition
Framing is a concept that explains how the presentation of information influences users' decisions. In other words, it means that the same information can have different perceptions and decisions depending on how it is presented.
Explanation
For example, when displaying a discounted price, "20% off" and "20% off the original price" indicate the same discount, but the user's perception is different depending on the framing. The former emphasizes the discount rate, while the latter emphasizes the original price. Such framing can influence the user's choice and purchase behavior.
Importance
Framing is important in many areas, including marketing messages, product descriptions, and user interfaces. Proper framing can help you manipulate users’ perceptions and guide them toward a desired decision.
