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Default Bias
Definition
Default Bias refers to the tendency of users to not change their existing behavior patterns. In other words, it is a tendency to accept default settings or existing options as they are.
Explanation
The description of Default Bias is as follows:
Behavioral bias: Users tend to be reluctant to change their default settings or established behavior patterns. This is an important consideration, especially when providing new options to users. If users do not change the default settings, they may miss out on key features of your product or service.
Setting incentives: It is important to provide explanations or guidelines to encourage users to change their default settings. It is also effective to emphasize the benefits that users will receive by changing their settings. These explanations and incentives help overcome users’ default bias.
User Feedback: Feedback from users can help us improve our default settings. It is important to listen to and reflect on what users think is most effective or convenient.
Default settings are one of the factors that greatly influence user experience, so they are one of the important design principles to consider in product or service design.
Importance
Default Bias is an important factor to consider when designing a product or service. If users do not change their default settings, they may not be able to fully utilize the features provided by the product or service, which may result in a poor user experience and satisfaction. Therefore, effectively setting default settings is important to improve user convenience and promote engagement.
