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Peak-End Rule
Definition
The Peak-End Rule is a principle that considers the peak and end of an experience as the main evaluation criteria when evaluating an experience. According to this principle, when people evaluate an entire experience, they consider the highest and last moments of the experience to be important.
Explanation
According to the Peak-End Rule, the most important moments in evaluating an experience are the peak and end of the experience. The peak represents the most intense or positive moment in the experience, and the end represents how the experience ends.
For example, in a restaurant visit experience, the taste of the food and the quality of the service may be the peak, and the payment and exit process may be the last moment. At this time, when a customer evaluates the restaurant visit experience, how good the food and service were at the peak, and what impression they got at the payment and exit, have a great impact on the overall evaluation.
When designing a product or service or managing a customer experience using the Peak-End Rule, it is important to make efforts to improve and make the peak and final moments positive. This will lead to positive evaluations and satisfaction, as what users remember are positive moments and endings.
Importance
The Peak-End Rule can be applied significantly in various fields such as product, service, experience design, marketing strategy, and customer experience management. Understanding and utilizing it can improve customer satisfaction and create positive user experiences.
