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Sales representatives are always looking for that one silver bullet to help them close more deals. In many cases, that silver bullet is a simple sales process that can be followed to increase the likelihood of winning a deal and boost conversion rates. The MEDDIC sales qualification process is one such process that, when followed correctly, can help close more deals. MEDDIC is an acronym that stands for Metrics, Economic Buyer, Decision criteria, Decision process, Identity pain, and Champion. It is a sales qualification process that was developed in the 1990s and has since been adopted by many companies. The MEDDIC process is designed to help sales representatives qualify leads and opportunities, so they can focus their time and energy on deals that are more likely to close. By following the steps below, you can start using MEDDIC in your sales process today and see an increase in your close rate. The Benefits of MEDDIC There are many benefits to using the MEDDIC sales qualification process. Perhaps the most important benefit is that it helps sales representatives focus their time and energy on deals that are more likely to close.