레퍼런스

Fri, 06 Feb 2026 06:11:52 GMT

참고할 사항

블로그 형태처럼 보이지만 새 글이 올라오면 구독자에게 뉴스레터처럼 보이는 메일도 발송되는 플랫폼이 어떤 게 있나?

요즘 어떤 플랫폼을 많이 사용하나?

다른 플랫폼들보다 더 좋게 만들려면 어떤 점을 차별화하는 게 유리할까?

타겟의 특성은 뭔가?

## 사이트 구성

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## 커뮤니티 플랫폼 종류

- 뉴스레터 only

Beehiiv

26.01 Beehiiv가 직접 뽑은 베스트 뉴스레터

[https://www.marketingexamined.com/](https://www.marketingexamined.com/)

[https://lp.join1440.com/240917](https://lp.join1440.com/240917) , [https://join1440.com/](https://join1440.com/)

[https://time.com/newsletters](https://time.com/newsletters)

[https://www.status.news/](https://www.status.news/)

[https://blockworks.com/newsletter](https://blockworks.com/newsletter)

[https://dailydrop-welcome.beehiiv.com/](https://dailydrop-welcome.beehiiv.com/)

[https://newsletter.theresanaiforthat.com/](https://newsletter.theresanaiforthat.com/)

[https://techcrunch.com/newsletters](https://techcrunch.com/newsletters)

---

[https://www.creatorspotlight.com/](https://www.creatorspotlight.com/)

Kit(ConvertKit)

Mailchimp

MailerLite

Omnisend

- 블로그+뉴스레터 형태

Substack

260206 현재 미국 탑 5 뉴스레터

1. [https://www.thefp.com/](https://www.thefp.com/)

2. [https://www.thebulwark.com/](https://www.thebulwark.com/)

3. [https://heathercoxrichardson.substack.com/](https://heathercoxrichardson.substack.com/)

4. [https://www.lennysnewsletter.com/](https://www.lennysnewsletter.com/)

5. [https://www.meidasplus.com/](https://www.meidasplus.com/)

Ghost

260210 고스트 탑 뉴스레터

[https://www.readtangle.com/](https://www.readtangle.com/)

[https://www.levernews.com/](https://www.levernews.com/)

[https://www.gonewiththewynns.com/](https://www.gonewiththewynns.com/)

[https://www.404media.co/](https://www.404media.co/)

[https://www.bankless.com/](https://www.bankless.com/)

[https://www.prometheanaction.com/](https://www.prometheanaction.com/)

Wordpress

[https://wordpress.org/showcase/tag/blog/](https://wordpress.org/showcase/tag/blog/)

- 홈화면이 일반적이지 않은(뻔하지 않은) 곳들

## 커뮤니티 사례

[https://slashpage.com/gregsdx/ywk9j7297qn8v2gpqvnd](https://slashpage.com/gregsdx/ywk9j7297qn8v2gpqvnd)

메인페이지에 피쳐드 글을 보여주는 다양한 레이아웃, 그 아래로 토픽별 글 모음과 최신글 목록과 구독 버튼, 화면 상단에는 홈페이지같은 메뉴

추가로 필요한 기능

다른 데는 있지만 우리는 없는 거

유료 구독

이메일 구독 블럭

![Image](https://upload.cafenono.com/image/slashpageHome/20260211/175346_TJhMxfzzuw0lTn9mIh?q=80&s=1280x180&t=outside&f=webp)

Ghost 구독 웰컴 메시지

[https://hyperallergic.com/welcome/](https://hyperallergic.com/welcome/)

[https://www.readtangle.com/welcome-to-tangle/](https://www.readtangle.com/welcome-to-tangle/)

웰컴 이메일 수정 화면

![Image](https://upload.cafenono.com/image/slashpageHome/20260212/160338_vymts6QxFEJrPKJbPI?q=80&s=1280x180&t=outside&f=webp)

글 발행 후 공유 유도 → 노트 써라, sns에 올려라, 이미지/영상으로 공유해라..

Substack

![Image](https://upload.cafenono.com/image/slashpageHome/20260210/161129_Wm1Z0sJataCVYmyVZH?q=80&s=1280x180&t=outside&f=webp)

![Image](https://upload.cafenono.com/image/slashpageHome/20260210/170501_k9OwJbZpCWTcPmNHFv?q=80&s=1280x180&t=outside&f=webp)

Ghost

![Image](https://upload.cafenono.com/image/slashpageHome/20260212/154016_yhdQAgY6emcSwcdFNQ?q=80&s=1280x180&t=outside&f=webp)

Beehiiv

![Image](https://upload.cafenono.com/image/slashpageHome/20260213/193016_daCtg87Gr2Ap9qbM7q?q=80&s=1280x180&t=outside&f=webp)

Substack 이메일 헤더/푸터 설정

![Image](https://upload.cafenono.com/image/slashpageHome/20260206/185306_GBJrvTaL3gcboTSqiw?q=80&s=1280x180&t=outside&f=webp)

다른 뉴스레터 헤더

![Image](https://upload.cafenono.com/image/slashpageHome/20260226/163703_ntDtsy5fvU9lHwUnyX?q=80&s=1280x180&t=outside&f=webp)

![Image](https://upload.cafenono.com/image/slashpageHome/20260226/163720_y7tT1obb600smOKqjV?q=80&s=1280x180&t=outside&f=webp)

![Image](https://upload.cafenono.com/image/slashpageHome/20260226/164030_fYW46k5gPcpHbrqPsf?q=80&s=1280x180&t=outside&f=webp)

다른 뉴스레터 푸터

![Image](https://upload.cafenono.com/image/slashpageHome/20260226/163503_Y0STZ1FqFGCd9gjXZr?q=80&s=1280x180&t=outside&f=webp)

![Image](https://upload.cafenono.com/image/slashpageHome/20260226/163602_HOOlcfNvCJsaCCruDS?q=80&s=1280x180&t=outside&f=webp)

![Image](https://upload.cafenono.com/image/slashpageHome/20260226/163631_wTy6NfWAcThHE01VZu?q=80&s=1280x180&t=outside&f=webp)

글 발행 시 옵션

Substack

모두에게 보낼지 vs 유료 구독자에게만 보낼지

![Image](https://upload.cafenono.com/image/slashpageHome/20260206/190045_4qKV8TSJ6hIjfwuzpq?q=80&s=1280x180&t=outside&f=webp)

![Image](https://upload.cafenono.com/image/slashpageHome/20260206/190136_hivngzfMcoUZHPQJql?q=80&s=1280x180&t=outside&f=webp)

Ghost

![Image](https://upload.cafenono.com/image/slashpageHome/20260212/154311_zkY3YQ2IHUogCjmbaG?q=80&s=1280x180&t=outside&f=webp)

Substack 통계 지표

Substack, IncA guide to Substack metrics

Ghost 구독자 모으기

구독자(멤버) 0명일 때, 나 자신을 테스트용 첫 멤버로 등록하기 버튼

![Image](https://upload.cafenono.com/image/slashpageHome/20260212/154620_bcMQW9Vz3Gm0o4VeeO?q=80&s=1280x180&t=outside&f=webp)

멤버 늘리기를 도와줄 아티클 두 편 (사이트 세팅 팁과 함께 누구한테 어떻게 홍보해라 이런 내용 써주면 좋을듯)

[https://ghost.org/resources/build-audience-subscriber-signups/](https://ghost.org/resources/build-audience-subscriber-signups/)

[https://ghost.org/resources/first-100-email-subscribers/](https://ghost.org/resources/first-100-email-subscribers/)

![Image](https://upload.cafenono.com/image/slashpageHome/20260212/154718_6MgpNC7OrtDffHSTqJ?q=80&s=1280x180&t=outside&f=webp)

Ghost 스패머 차단을 위해 가입 시 카드 정보 입력 (우리한테 지금 필요한 건 아니지만 참고용)

![Image](https://upload.cafenono.com/image/slashpageHome/20260212/143904_UpEkHpGyoiowbUoJb6?q=80&s=1280x180&t=outside&f=webp)

### 기타

Substack, Ghost 모두 글을 발행하는 원본 채널은 하나인듯..? 거기서 카테고리별로 구분해서 보여주는듯

얘네들보다 나으려면,, 구독자-구독자 혹은 구독자-운영자 간의 커뮤니티? → 서브스택도 노트, 채팅 같은거 잘 돼있긴함

뉴스레터 커뮤니티 키우는 법

https://www.beehiiv.com/blog/building-an-online-community

오픈율 높이는 법