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Jeehoi Ku

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I am Jeehoi Ku, an experience designer with a cumulative total of 230,000 participants.
Key Roles: Gamification Content Creator | Content Editor

Education

February 2024 - Present: Currently enrolled in the Professional MBA program at KAIST Business School
March 2004 - February 2011: Graduated from the School of Business Administration, Sungkyunkwan University

Writing

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Published in the 2009 Integrated Academic Conference Proceedings of the Korean Academy of Management (August 2009)

Education

Gamification by University of Pennsylvania on Coursera

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Completed Gamification Course (December 15, 2016)

Machine Learning by Stanford University on Coursera

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Completed machine learning course (December 14, 2017)

Business Model Innovation Association (BMIA)

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Certificate Consultant Training (2018.02.06)

Personal history

Unique Good Company Co., Ltd. (2019.08 - 2026.02)

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Creative Team Director
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Planning and operation of experience content for B2B/G/C targets
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Director of the Play Research Institute
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Research in the fields of gamification and the experience industry
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Branded content planning and operation
Playable Content Newsletter Real World EXP . (Operates up to 100 issues)
Approximately 4,500 B2B subscribers
Average open rate in 2024 25.8% (click-through rate 2.3%), average open rate in 2025 25.6% (click-through rate 8.8%)
Real World Blog Operation: Optimal 2+ based on Bldex
Writing a press release

The Play Company Co., Ltd. (Oct. 2014 - Aug. 2019)

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Senior Consultant (Planning and development of HRD content utilizing gamification, training operations)
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Planning and operation of HRD content for numerous large corporations including Samsung, SK, and Lotte (communication, team building, design thinking, etc.)
Benefit Co., Ltd. (December 2012 - October 2014)
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Proceeding with planning work related to social innovation
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Planning the 'Benefit Toolkit' to generate social innovation business ideas

Running a personal blog

Blog Ranking: Maintains a ranking within the top 1% of Naver blogs based on Black Kiwi (as of January 2026)
Optimization Index: Optimal 5, the highest level based on the ReadView index (as of January 2026)
Major articles related to gamification
Other creative content
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Short Story Study 'The Mansion Murder Case'

Representative Project (B2C)

Seongdo Academy (September 2020)

An interactive book in the form of an ARG (Augmented Reality Game) utilizing a diary (main product), mobile app, and webpage
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Responsible for planning all areas of the game, including story, quests, and websites.
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Achieved 2,127% of the first funding goal and 904% of the second funding goal on the crowdfunding platform Wadiz.
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Nominee for the Functional Game category of the Game of the Month (Second Half of 2021)

The Scout (2022.01 - 2022.03)

Online puzzle survival consisting of 10 stages
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Quest / Operations Planning Manager
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Cumulative participants recorded approximately 32,000

Series (March 2021 - May 2023)

Mobile app-based mystery and investigation series
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Story / Mechanic Planning Manager
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Release of the 5th installment and a cumulative player count of approximately 73,000.

Real World Offline Store Content (August 2022 - May 2023)

Content for Real World's offline spaces located in Seongsu, Cheongju, and Gwangju
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A type of open-style escape room format utilizing an app and a kit
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Story / Quest / Kit Design Planning Manager
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Cumulative player count recorded at approximately 24,000

Representative Project (B2B/G)

Development of Branded Content for Cheorwon History and Culture Park (June 2025 - November 2025)
Planning of 'Cheorwon Patriotic Corps,' an offline mission content in the form of faction designed to experience Cheorwon History and Culture Park located in Cheorwon-gun, Gangwon-do.
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Responsible for all aspects of content planning, including concept conceptualization and designing participant flow tailored to on-site conditions.
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Despite being paid content, over 5,000 people participated during the one-month event, achieving a content satisfaction score of 4.9 out of 5.
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