Unlock the Email Enigma: Subject Lines That Crack Open Inbox Fortresses
Attention is currency in the crowded inbox. To guarantee near 100% open rates is impossible, but we can leverage the Curiosity Gap to get close. This principle plays on our natural desire to resolve unanswered questions or ambiguous statements.
How to Use:
Start with a surprising or intriguing statement. This could be a statistic, a challenge, or a seemingly impossible claim.
Keep it relevant to your target audience. Ensure the curiosity aligns with their interests or pain points.
Leave the answer incomplete. Don't reveal everything in the subject line, just enough to pique their interest and prompt them to open.
Example:
Subject Line: You won't believe what happened when I did [something unexpected]. Open to see!
Why it's Powerful:
Triggers Intrigue: The statement "You won't believe..." creates a strong curiosity gap.
Personalizes: Using "I" adds a relatable touch.Urgency: "Open to see!" creates a subtle call to action.
Urgency: "Open to see!" creates a subtle call to action.
Note: Remember to deliver on the curiosity in the email body and avoid clickbait tactics.